Steel Bender Brewyard is a local, family-owned brewery and taproom located in Los Ranchos de Albuquerque, New Mexico. Opening in 2017, we began self-distributing throughout the state in 2018 and partnered with a distributor in 2019, quickly becoming one of New Mexico’s fastest-growing breweries. We operate with a strong spirit of inclusion and employee collaboration, and we are looking for individuals who share our enthusiasm and love for craft beer.

Position Summary

The Sales Rep & Brand Ambassador will participate in the creation and implementation of sales strategies and growth of beer sales for Steel Bender Brewyard throughout New Mexico. They will have significant interaction with Steel Bender’s Distribution Partner, Admiral Beverage. The ideal individual will possess strong initiative and enthusiasm about the product and brand they represent, along with great listening skills and intuition around customer needs and how to help build their success.

Responsibilities

• Must develop and maintain an expert-level understanding of the Steel Bender beer portfolio, including core products, distribution products, seasonal releases, and Taproom-exclusives. Ability to articulate the flavor profiles, brewing process, and "Steel Bender Story" for all products to both retail partners and to the general public.

• Build new relationships and maintain long-term relationships with key accounts (on-premise and off-premise) throughout New Mexico to ensure their needs are met.

• Investigate and analyze market trends to identify new sales opportunities.

• Work with the Production Team and Sales Director to refine sales forecasts to ensure the sales strategy is manageable and to review/adjust the production schedule as needed to meet weekly sales goals.

• Help develop an Annual Business Plan with Sales Director and Marketing Director, and with input from Distributor

• Build strong relationships with top management at the Distribution Partner to ensure Steel Bender is the top-of-mind brand.

• Build relationships with buyer-facing Distribution sales reps via ride-alongs, periodically throwing loads/merchandising, and warehouse visits.

• Work closely with the Sales Director and the Distribution Partner’s Brand Manager to create effective incentives and training for the distribution sales reps.

• Manage inventory, deliveries, and line cleaning logistics for self-distribution customers.

• Help coordinate and work festivals and events where the presence from Steel Bender’s Brand Ambassador is beneficial to sales goals. Coordinate, staff, and execute store tastings.

Qualifications & Requirements

• Previous sales experience.

• Hard working and enthusiastic, an inquisitive self-starter who is outgoing, embraces challenges, and is results-/goal-oriented.

• Strong interpersonal, analytical, and organizational skills.

• Impeccable communication and listening skills with the ability to interact effectively with colleagues, management, and the distribution partner.

• Must possess a competitive spirit, with the ability to recognize opportunities and urgency.

• Proficient with spreadsheets and ability to learn and comprehend brewery and sales software (i.e., EKOS, VIP).

• Regular travel required to retail accounts. Must have a clean motor vehicle record and reliable transportation with vehicle insurance in good standing.

• Support Steel Bender Brewyard’s core values as an inclusive, safe, and encouraging environment where colleagues support each other’s success, while remaining sharply focused on meeting growth and strategic goals.

• As a member of the Steel Bender team, set a company-wide example of leadership to foster a healthy, productive, fulfilling, and fun working environment; this includes open and respectful communication, exchanging one’s best effort, and being generous with knowledge and expertise.

Benefits

• Paid Vacation

• Health Insurance; supplemental dental/vision available if plan-required numbers are met

• 401(k)

• Shift meal at taproom (when open)

• Discounts on merch and meals when not at work

• Post-shift beers

• Working in an exciting, fun, and collaborative environment and industry

Starting Salary: $47,000.00 to $52,000.00/year

For consideration, please submit your resume to Ethan@steelbenderbrewyard.com.